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Denmark+45 33 36 44 44hello@kruso.dk
Advantages of implementing web accessibility
Web accessibility is more than just compliance – it opens doors to new markets, boosts SEO, and enhances user experience. Discover how inclusion benefits your business.
In Kruso we like to see the glass half full – and when it comes to web accessibility, the opportunities are just waiting for you! The benefits of ensuring accessibility goes way beyond compliance, and here are some examples.
Unlock a hidden market
For e-commerce businesses it’s always a great idea to reach a wider client group. With 1 in 4 European adults living with a disability, imagine the huge purchasing power you are missing out on! Don’t leave money on the table by making it tough for millions of people to access your site.
7 % of Danish adults feel limited in purchasing things online. That is more than 350.000 people, just in Denmark.
Give your SEO a boost
Making your site accessible isn’t just good for users – it’s great for Google, too. If a screen reader can navigate your content, so can search engines. Well-structured content, descriptive alt-text for images, and video transcriptions don't just help disabled users; they make your site more understandable to everyone – including Google's bots. Even something as simple as sufficient colour contrast can make a difference for search engines being able to identify the text.
Enhance the user experience
Let’s face it, an improved user experience is never a bad thing. Customers will benefit from a wider and more socially inclusive offer being able to fully participate in a highly digitalized society. When people feel valued and included, they're more likely to trust and engage with your brand. Plus, showing that you care about accessibility sends a positive message about your company's values, boosting your reputation in the eyes of customers and stakeholders alike.